This article/video was about how the video "Playground, Italy" was about to create such nice transitions. The creator Matty Brown (nice rapper name huh?) explains how transitions are important because they carry the video from A to B. He explains how it looks nice when similar looking shots are parred together in a row, and how its a challenge to par different looking shots together. It's important to judge transitions as an art form so they can elevate the story. One way to make transitions go together better is to make sure they line up and have similar lighting. This helps with continuity and is less strenuous on the viewers eyes. While editing in post, it's important to remember what shots line up with what. So when you move them around you can see what matches what best. Often times the motion is what helps the most with transitions. Sound is also very, very important. Even if your footage is bad, good sound can make all the difference in the world, tugging at your viewers heart strings. A very important thing to keep in mind is making sure the right sound goes with the right clip and not being lazy. If you just think the transistion is good enough your video can seem not complete and rushed.
I enjoyed this video quite a bit. I can relate to this a lot though because my PSA project was about almost precisely this technique. I tried to make almost all the shots match up with each other. I thought the information in this video was very helpful for anyone wanting to achieve a similar effect as well.
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