This article was about Maleficent director Robert Stormberg's Superbowl ad for Mercedes Benz. In the article it is revealed all the work that went into it. The commercial is based off of the Tortoise and the hare story. Stormberg explains how he didn't want to just use animals in it, but have them have their own personality and character. The characters where first drawn, and then made into 3D models animated in Maya (nice choice). The commercial was pretty popular and sparked some conversation about it.
I personally thought it was kinda weird that they went against the original message of the tale, being slow and steady wins the race but what ever. The animation was pretty good I have to admit, the whole thing looked nice. Only thing I don't approve of is the negative light they portray Rabbits in of course. Disgraceful.
Yeah, totally offensive to rabbits,the animation was really good in my opinion.
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